EMAIL MARKETING
Email marketing is a proven marketing strategy that, when done correctly, can significantly increase sales and offer an incredible ROI. At Swan St, we have worked with countless brands that achieve great success with email marketing and continue to use this as one of the top revenue drivers for our brand partners.
Email marketing success comes from a well thought out strategy, engaging content and alignment with customers. It takes a team who understands the intricacies of email software and how best to utilise platforms to ensure high deliverability as well as a deep understanding of consumer psychology to ensure results are achieved.
That’s where we come in.
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Direct Communication with Customers
Email marketing allows you to communicate directly with your audience instantly. This personal touch can help build strong relationships and foster brand loyalty. Regular updates about new collections, promotions, or exclusive offers keep customers engaged and informed. As we know, to keep our brands top of mind we need multiple touch points with our customers - email marketing enables you to do just that.
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High ROI
Email marketing consistently delivers one of the highest returns on investment (ROI) among digital marketing channels. With effective segmentation and targeting, brands can tailor messages to specific customer groups, increasing conversion rates and driving sales.
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Personalisation and Targeting
Brands can leverage customer data to create personalised experiences. Tailoring content based on purchase history, browsing behaviour, or demographic information helps make emails more relevant and appealing, leading to higher engagement rates.
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Measurable Results
Email marketing platforms provide robust analytics, allowing brands to track open rates, click-through rates, and conversion rates. This data helps refine strategies, optimize campaigns, and ultimately improve overall performance.
How we create your email marketing campaigns
Define the Objectives: What are we trying to achieve with email marketing? Is it purchases, brand awareness, customer retention? The objectives will ensure we are sending the appropriate message to the correct segment of your audience.
Understand your Audience: Understanding your customer profile is crucial. We will gain demographic data as well as psychographic data to ensure we are speaking to your customers in their own language.
Build the Emails: We will use all the information we have received to create your email marketing campaigns and automations. We will decide on the types of content to use along with the timeframes and how we will speak to the customer on a personal level.
Optimise and Adjust: We will monitor the emails being sent and the results they are achieving, and then use this data to create the next round of successful emails. We will continue the optimisation process throughout your whole email marketing journey, so we are constantly evolving with your customers.
