META ADVERTISING
Meta is constantly evolving, making it incredibly important to have a team who are up to date with the latest best practices and strategies to scale your business.
At Swan St, we prioritise managing your advertising in a way that directly tells us what impact we are having on your bottom line. We focus on profitability and true data to ensure that your ad accounts are making you money rather than costing you money.
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Wide Audience Reach
Meta advertising allows you to access a vast user base across multiple platforms, including Facebook, Instagram, and other partner networks. This extensive reach enables you to connect with potential customers who may have a genuine interest in your fashion brand.
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Data-Driven Optimisation
Meta ads offer data-rich insights and analytics that empower you to make data-driven decisions. By monitoring key metrics, such as CPM, spend, frequency, and efficiency, you can optimize your campaigns, refine your messaging, and allocate budget strategically to maximize ROI and scale profitable campaigns.
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Creative Testing Opportunities
Meta advertising enables you to conduct comprehensive creative testing. By utilising our method, you can test different combinations of creatives, headlines, and text variations to determine which elements resonate best with your target audience. This iterative approach allows you to refine your ad content and improve overall campaign performance.
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Scalable Growth
By using the data available and testing creative, you are set to scale your business with Meta. With billions of users across Meta's networks, you have unlimited potential to reach your target customers.
How we will scale your business
We gather an extensive amount of information about your business, competitors, your target customer and the market prior to developing our plan that is tailored to you. We conduct research that allows us to put our best foot forward and start our journey strong.
We utilise our profit-first processes to analyse your ads and ensure that we are driving profitable purchases to your store. We offer maximum visibility over the ACTUAL results that you are achieving and help you understand exactly how your ads are impacting your bottom line.
We work with you to create engaging content that we know will perform. Working inside fashion ad accounts daily means that we know exactly what is working in the industry right now.
We work closely with you to ensure that your ad account represents your brand. In the fashion industry, it is difficult to create content that offers a premium feel whilst implementing conversion tactics - we help you marry advertising with branding.
